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Sporting Classics magazine is dedicated to bringing the best of the outdoors to their readership. Widely recognized as America’s premier hunting and fishing magazine, Sporting Classics features the world’s top writers, photographers and wildlife artists in each issue. In-depth articles cover every aspect of the sporting world: collectible guns and fishing gear, the hottest new outdoor products, tales of adventure and the world’s finest hunting and fishing destinations, to name a few. Whether it’s an outstanding lodge, a valuable wildlife painting, a rare double gun, custom fly rod or simply a few hours of entertaining reading, our affluent readers know they’ll find it on the pages of Sporting Classics.

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Feel free to download a PDF version of our Advertising Reference Guide. If you have any questions, contact Brian Raley, Advertising Director at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (800) 849-1004. 

For National Advertising, contact Jeff Thruston at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (775) 323-6828.

"On behalf of myself and fellow colleagues at Holland & Holland, I want to express our gratitude and appreciation for the

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opportunity Sporting Classics Magazine provides us in exposing our product lines to the affluent and discerning outdoor sporting enthusiast. We would also like to thank your staff because they make working and advertising with you effortless.” – David Cruz, Holland & Holland

Reader Profile:

• Highest of any outdoor magazine
• Average Age: 51
• Annual income: $223,500
• More than 40 percent are millionaires
• 3 out of 4 are college or post-college graduates

Circulation

• Close to 100,000 readers per issue
• Available on newsstands for $4.95 an issue
• Subscription price: $28.95 per year
• Complimentary subscriptions sent to more than 500 outfitters and 300 outdoor industry leaders
• Readers spend an average 2.27 hours reading each issue
• 64 percent keep the magazine indefinitely

Web Site

• More than 140,000 hits per month
• Nearly 300,000 hits in the month of December alone

Favorite outdoor activities:

• Hunting Upland Birds
• Big Game hunting
• Freshwater Fishing
• Waterfowl hunting
• Turkey hunting

Hunting

• 93 percent of our readers hunt
• Readers spend an average of $2,000 on hunting equipment annually
• 65% of Sporting Classics' readers purchase a firearm every year
• Each year, more than 35% purchase archery equipment

Gun ownership

• 90 percent own shotguns
• 86 percent own rifles
• 78 percent own handguns
• 38 percent own blackpowder firearms

Fishing

• 89 percent of our readers fish: Trout (70 percent); bass (63 percent); saltwater (50 percent)
• 31 percent will buy new angling equipment this year.
• 48 percent own fishing boats

Travel

• 61 percent hold a passport
• Each year 30 percent travel out of the country to hunt or fish
• 75 percent journey to out-of-state destinations
• 65 percent own a recreational vehicle

Sporting Property

• 47 percent own a sporting property
• 33 percent plan on buying sporting property this year 

Gun Dog Ownership

• 61 percent own a sporting dog
• 76 percent have an interest in sporting dogs
• 46 percent will buy a pointer this year
• 51 percent will buy a retriever in the next 12 months